M&S’s are making lots of upgrades to improve the quality of their clothes, having clearer and more compelling brands and aiming to be more fashionable by incorporating key trends from the catwalk into their ranges. The London Calling trend (my personal favourite) including red and black checks, leather and animal prints and the Modern Elegance trend with its simple tailoring, luxury fabrics and muted colours are both influenced by high fashion. You will start to see the changes from late July, when the new Autumn/Winter collections launch in-store and online.
John Dixon, Executive Director of General Merchandise said: “This is our focus going forward that will reassert our position as a leading, premium fashion retailer.” Do you think they have achieved that with this collection?:
Coat - £110, Skirt - £29.50, Shirt - £35 All available in August
Bag - £29.50, Necklace - £25 Available in October
Belt - £19.50, Available in July
Coat - £79, Skirt £29.50, Lace top - £22.50, Shirt - £27.50 - All available in October
Bag - £39.50, Belt - £12.50 Boots - £99 - All available in July
I'm most looking forward to seeing the Best of British range which will use Scottish cashmere and Yorkshire cloths. A lot of high end companies like Vivienne Westwood and Chanel already use these types of traditional materials so it's great news that high street stores will also be making use of them. It's nice to know that all garments will be manufactured in the UK too.The new collections mark the launch of a three year partnership between M&S and the British Fashion Council, which puts more emphasis on British design and talent. The Best of British collection will be available from the 10th October.
My favourite items from the collection are a predictable mix of leopard print and tartan with 60's/rock and roll theme. I was obviously going to love the skirt, can't wait to get my hands on it.